Let’s say your company has on-development products or services for the web. You and your team now are asking yourselves: should we develop mobile apps versions of our product? And the short answer is of course! In this article, we will give you compelling reasons why your company needs to join the mobile app development market.
Here at Visian Systems we always are up to day with current trends in the development sector. We always push the use of new technology for businesses in general. Mobile apps are already in the market for more than a decade and continue to increase revenues every year. Because of that, we listed three of the main reasons why we believe your company should consider developing a mobile app. Our main goal is to help you to expand your customer base with these insights.
The practicality of mobile apps
In our recent article 6 Of The Best Online Tools You Must Use To Manage A Successful Software Development Business all the listed tools have mobile apps. And there is a big reason for us to prioritize the use of software with mobile versions. It’s a simple word: practicality.
Computers became a standard daily working tool for every company in almost every department of their organisations. Because of that desktop and web software will always have applications for them. Mobile apps can also support these activities by giving mobility to your team and maintaining their access to your working environment in every place they are.
For example, with Trello mobile app, project managers could check the current status of any project and its workflow on their way to a meeting. Communication mobile apps such as Slack or even WhatsApp can keep your team members always in contact for any emergency. This also facilitates the exchange of information.
Mobile apps boost revenue
Smartphone subscriptions today already surpass 6 billion users. And forecasts show this number will increase to 7 and a half billion subscriptions by the end of 2026. So any company in the mobile market can expect a growing user base in their business. But not only that, in 2020 the global revenue from mobile apps increased to 318 billion U.S dollars. So this is not only a consistently growing market but also a very profitable one.
With a mobile app, you can benefit your business’s ability to acquire sponsorships and also increase revenue with the use of advertisements within your application. You’ll be giving your customers more purchasing power with the convenience that we already cited in the last topic while also helping in your product’s overall marketing.
Understanding your customers with mobile apps
It’s not a secret to create a successful business you have to know and understand what your customers want. Mobile apps offer a great opportunity to have a deeper understanding of clients’ needs and consumer behaviour.
Through data mining in your application, you will be able to identify patterns within your user base and measure their responses to marketing tactics. You can combine the data collected from all your sources, such as your website, web applications or social media platforms, with your mobile app and create more effective actions to expand your business by having more knowledge of your audience’s interests.
Conclusion
In this article, we showed why all companies should consider joining the mobile app development market. Mobile apps are important tools to help you expand your brand by understanding your costumer’s needs and behaviours. They also help your team in their daily activities by giving more practicality to their workflow.
We listed all the points we find more important to convince you in partaking this sector and, as always, you can contact us and we will help you to build your mobile apps with our highly skilled team of developers.
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